Visitor Destination Marketing

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Press Release: RedCap Marketing Inc. Welcomes Nadine Purdy to Their Team

RedCap Marketing Inc. welcomes Nadine Purdy as Creative Director and Vice President of Operations.

RedCap Marketing Inc. has recently welcomed Nadine Purdy to their team as Creative Director and Vice President of Operations. With one franchise in Halifax and many more to come in 2013 the RedCap Team is excited about all the ways in which Nadine will support this growth.

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Dec 12, 2012
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Tags: halifax, hotel, Marketing, redcap, redcap marketing, travel destination

The Chronicle Herald: Halifax firm offers smart brochures the size of cards

The old-fashioned brochure has had a 21st-century makeover.

The traditional, crowded racks of folded paper are making room for chic and modern tags, no bigger than a business card and equipped with a Quick Response (QR) code, thanks to a made-in-Halifax business that sees the future of marketing a little differently.

We are looking forward to implementing the Redcap display unit in our lobby. It is a very attractive and efficient way to display the information from the vendors/retailers in our area. The industry has been waiting for something like this for a long time.

Rick Norman, General Manager - Hampton Inn & Suites Dartmouth

Hampton Inn & Suites Dartmouth
“After participating in the RedCap InfoTag program this year we are very pleased with the results! The InfoStations represent our Golf Club very well at all the high traffic visitor areas in HRM. We felt it was a great way to get our name out there to the visitors in the area.”

Dave MacMillan, General Manager – Chester Golf Club

Chester Golf Club
“We love our RedCap InfoStation display. It looks great in our lobby and our guests love that they can fit the tags easily into their pocket or wallet and be reminded of the best attractions, restaurants and shopping destinations in the area.”

Scott MacDonald – Hotel Manager Future Inns Halifax.

Future Inns Halifax
“We are pleased to have participated in the launch of RedCap this year and are happy with the program results! The results exceeded our expectations which was a pleasant surprise.” – Stephen Workman, Business Development Manager, Ross Farm Museum

Ross Farm Museum
“We started seeing RedCap tags coming in as soon as the program launched. Those tags might be small but they really work great at bringing people through my door.” – Joe McGuinness, Owner Durty Nelly’s

Durty Nelly’s
“In only a short time a lot of our InfoTags have been picked up at hotel locations throughout Metro. We are thrilled to be part of the RedCap program. The process is super easy and their team is easy to work with!” –Elizabeth Engram, Marketing Director – Crombie REIT (Scotia Square)

Scotia Square
“We are so pleased with the RedCap Halifax advertising program. We have seen many of our tags returned over the summer and have continued to see them throughout the fall. It has been really effective at bringing in people who may not know we are here and who are not typically our target market. Thanks RedCap!!” – Jimmy Zelios Owner/General Manager Blue Olive Greek Taverna.

Blue Olive Greek Taverna
“We are happy to be part of the RedCap program. We have already seen results from the program which only launched in June this year. I think the RedCap program is a success as I knew it would be!” – Cheryl Doherty, Owner

The Old Triangle
“The InfoStation makes it so easy for us to engage in conversations with our guests on the different venues featured on the rack. Many of the tags offer discounts and promotions which our guests love. Overall the RedCap InfoStation is a great addition for our guests!” – The Guest Services Team

Radisson Suite Hotel Halifax
“In only 2 months, since RedCap launched, we have seen quite a few InfoTags redeemed. I’ve even had customers call from areas that are not my usual target market. We are thrilled about this program and happy to have been with them from the start. The process was very easy and the team is great to work with!” – Jimmy Zelios Owner/General Manager

Blue Olive Greek Taverna